Sales Techniques: online course with internship agreement
The Sales Techniques course teaches consultative B2B and B2C selling. You learn to qualify and prioritise a pipeline, run discovery, trace a client's problem to its root cause and prospect on LinkedIn. You also learn to keep CRM records, handle multi-stakeholder deals across borders and understand junior sales roles. It is 100 % online for 180 days, and an internship agreement is included. Price: €200.
- 180 days of access
- 100 % online, at your own pace
- Level: beginner · No prior sales experience required
- Assessment: 10 quizzes (50 questions) and a final project
- Internship agreement included
- Certificate with a verifiable QR code
- Languages: Spanish, English, French
- Price: €200
Who it is for
- Recent graduates preparing for a first sales role, such as SDR or junior account manager
- Interns and juniors on a commercial or client-success team who want a working method
- People moving into B2B sales of software, equipment or service contracts
- Order-takers who want to sell on the client's goals rather than on quotes
What do you need to start?
Prior knowledge
- No prior sales knowledge is needed
- Comfort reading and writing business emails in English
- Basic arithmetic to work out a client's costs, such as overtime or hours lost
Software and equipment
- A computer with an internet connection
- A free tier of a CRM is enough to learn records, the deal board and basic reporting, but not every demonstrated feature
- A LinkedIn account for the social-selling exercises
What you'll be able to do
- Explain what changes between a small purchase and a complex contract: the stakes and the uncertainty
- Describe what a customer actually buys as an outcome rather than the product shipped
- Separate leads from real opportunities and prioritise a pipeline on more than deal value
- Run a discovery that observes the client's process and asks why it works as it does
- Trace a stated objection such as 'too expensive' back to its root cause before discussing price
- Build personalised LinkedIn prospecting for a defined segment instead of generic connection pitches
- Maintain CRM records with stage, history, open questions and a dated next step
- Map buyers, procurement, IT and legal stakeholders in an enterprise deal across several countries
Skills you will practise
- Consultative selling
- Opportunity qualification
- Pipeline prioritisation
- Discovery and stakeholder mapping
- Root-cause analysis
- LinkedIn social selling
- CRM record-keeping
- Enterprise B2B selling
- Cross-border sales
Syllabus
- Introduction to Modern B2B and B2C Selling — Why every sale is an exchange, and how stakes and uncertainty grow from a single small purchase to a multi-year contract.
- Understanding Value: What Customers Actually Buy — The gap between what a seller ships and the outcome a customer pays for, and why an undelivered outcome makes the product worthless.
- Building a Sales Framework: Qualifying and Prioritizing Opportunities — Telling leads from opportunities and deciding which deals in a pipeline are real, rather than simply sorting by potential value.
- The Art of Consultative Selling: Goals, Problems and Solutions — Moving from order-taker to consultant: defining what the client wants to be true in a year, in their words and numbers.
- Understanding the Client: Discovery, Mapping and the Client's Problem — A discovery toolkit applied to one observable process, including why current practices exist, such as licensing or employee-representation rules.
- Root-Cause Analysis for Sales: From Symptom to Solution — Treating a price objection as a symptom, investigating its cause before offering a discount, and self-diagnostic routines for your first year.
- Social Selling and LinkedIn Prospecting for B2B — Building the top of a pipeline from a list of target companies without spam-style connection requests and instant pitches.
- CRM, Pipeline Management and AI-Assisted Sales Tools — Keeping deal records that let a colleague take over any account, and using pipeline stages and AI-assisted tools with discipline.
- Enterprise and Cross-Border B2B Selling — Selling to buying groups spread over several countries, with operations, procurement, IT and legal all involved in one decision.
- Global Sales Careers: Certifications and the Junior Analyst Market — Entry roles such as SDR and junior account manager, and how to judge sales credentials by what they verify.
Internship agreement
With this course, an intern could support a sales or client-success team by qualifying inbound leads, researching target companies and booking first calls. Other possible tasks include preparing discovery notes and client briefings, keeping CRM records and next steps up to date, and building LinkedIn prospecting lists for a new segment. The learner finds the host company, and the school issues the internship agreement.
The internship can run at the same time as the course, within the 180 days of access.
Frequently asked questions
What job does the Sales Techniques course prepare me for, and does it give me a sales certification?
The Sales Techniques course prepares you for entry roles described in the materials, such as sales development representative (SDR), who qualifies inbound interest and books meetings, or junior account manager. You receive a certificate of completion, verifiable with a QR code. It is not one of the third-party sales credentials covered in the final module. That module shows how to compare those credentials by what they actually verify, not by what they cost.
What could I do during the internship with this course?
Typical tasks match the modules. You could respond to inbound leads, research companies and ask qualification questions. You could also prepare client briefings, document deals in the CRM with dated next steps, and build LinkedIn prospecting for a target segment. You find and bring the host company yourself. The school issues the internship agreement and its annex, and the company usually signs electronically within one to two working days.
Which methods and tools does the course cover?
The course covers consultative selling, lead and opportunity qualification, pipeline prioritisation, discovery and stakeholder mapping, and root-cause analysis of objections. It also covers social selling on LinkedIn, CRM pipeline management with AI-assisted tools, and enterprise cross-border selling. For the CRM exercises, a free tier is enough to learn records, the deal board and basic reporting. Some demonstrated features need a paid version, so you will follow those rather than reproduce them.
Do I need to be a natural talker or a pushy closer to work in sales?
No. The course argues that a big contract pushed through at quarter end can fail when the client never uses what was bought. It also shows that the difference between two sellers with the same CRM is discipline, not talent. Sales Techniques teaches a method of qualification, discovery, root-cause analysis and careful record-keeping that a beginner can learn and practise.
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Content updated: 07/10/2026