Fundamentals of Fashion and Luxury: online course with internship agreement
Fundamentals of Fashion and Luxury teaches how the fashion and luxury business makes money. You learn to classify brands by market tier, compare wholesale, direct-to-consumer and licensing margins, analyse resale and hospitality ventures, and check product claims against new EU rules. It is aimed at newcomers to the sector. The course runs 100 % online for 180 days, includes an internship agreement and costs €200.
- 180 days of access
- 100 % online, at your own pace
- Level: beginner · No prior experience required
- Assessment: 8 quizzes (40 questions) and a final project
- Internship agreement included
- Certificate with a verifiable QR code
- Languages: Spanish, English, French
- Price: €200
Who it is for
- Students and graduates considering a first role in fashion or luxury
- Marketing, finance or business profiles moving into the luxury sector
- Retail or hospitality staff who want to understand luxury brand strategy
- Anyone preparing for buying, brand or digital marketing internships
What do you need to start?
Prior knowledge
- No prior knowledge of fashion or luxury is needed
- Basic arithmetic for revenue, margin and percentage calculations
- Comfort reading business news and company results in English
Software and equipment
- A computer with an internet connection
- No specialist software is required; calculations use figures supplied in the course
What you'll be able to do
- Classify a brand as mass fashion, premium/bridge or true luxury using price, distribution and brand narrative
- Calculate revenue, cost and margin for wholesale, direct-to-consumer and licensing channels
- Distinguish a house-of-brands conglomerate such as LVMH, Kering or Richemont from an independent single-maison house
- Explain why a creative-director change is treated as a material business event by investors
- Compare consignment and peer-to-peer resale models and calculate resale value against list price
- Recommend a quiet-luxury or logo-visible strategy using client base, price positioning and market signalling
- Classify a luxury hospitality venture from pure name-licensing to genuine brand-experience extension
- Check product labels and hangtag wording against EU Digital Product Passport and green-claims rules
Skills you will practise
- Market-tier classification
- Wholesale vs DTC vs licensing
- Luxury margin analysis
- Brand architecture
- Trend forecasting
- Luxury resale models
- Branded hospitality
- Digital Product Passport
- EU green claims
Syllabus
- The Global Fashion and Luxury Business — Market tiers, the major luxury conglomerates, and the margin, control and risk trade-offs of wholesale, direct-to-consumer and licensing.
- Fashion Trend Forecasting in the AI Era — How trend agencies and AI tools produce their forecasts, and how to weigh conflicting reports before a buying decision.
- Brand Management for Luxury Houses — Engineered scarcity, brand architecture, creative-director changes and desirability-based pricing, with gross and operating margin calculations.
- Luxury Marketing and Digital Communication — Building a digital presence that preserves exclusivity rather than following mass-market growth playbooks.
- The Circular Luxury Economy: Resale and Sustainability — Why resale is a structural model, how The RealReal and Vestiaire Collective differ, and how to calculate resale value.
- Quiet Luxury and the Return of Maximalism — When discreet or logo-visible branding fits a house, judged by target clients, price positioning and geographic signalling.
- Luxury Enters Hospitality: Brand Experience Beyond Retail — Hotels and branded residences from name-licensing to full brand experience, using Bulgari Hotels and the Louis Vuitton Hotel Paris.
- EU Regulation for Fashion and Luxury: DPP and Green Claims — What the Digital Product Passport and EU green-claims rules mean for hangtags, QR codes and environmental wording.
Internship agreement
With this course, an intern could support a buying team by comparing trend reports before a season meeting, help a digital marketing team with content that protects a brand's exclusivity, or assist a strategy team analysing resale and channel margins. Marketing or product teams could also use the intern to review hangtag and QR-code wording against EU green-claims rules.
The internship can run at the same time as the course, within the 180 days of access.
Frequently asked questions
What kind of role does the Fundamentals of Fashion and Luxury course prepare me for?
Fundamentals of Fashion and Luxury gives the business grounding for entry-level work in buying, brand management, digital marketing, strategy or product teams at fashion retailers and luxury houses. You learn to read a brand's market tier, channel margins, pricing and regulatory exposure. It is a business course: it does not teach garment design or production, and the materials focus on how the sector earns and protects value.
Is working in luxury basically the same as working in fashion?
No, and the course is built to correct that assumption. Mass fashion runs on volume, speed and thin per-unit margins; true luxury runs on engineered scarcity, pricing power and brand equity. A buying role at a fast-fashion retailer and a finance role at a luxury group use different logic, and a group's size does not make it more luxury. Knowing which economics apply shapes the job you are applying for.
Which companies, standards and regulations does the course cover?
The course analyses LVMH, Kering and Richemont as conglomerates, Chanel and Hermès as independent houses, The RealReal and Vestiaire Collective as resale platforms, brand programmes such as Rolex Certified Pre-Owned, and Bulgari Hotels and the Louis Vuitton Hotel Paris in hospitality. On regulation, it covers the EU Digital Product Passport and EU rules on green claims such as "climate neutral" or "sustainable" wording.
What could I do during the internship, and who finds the company?
You find the host company yourself; the school issues the internship agreement and annex, and the company signs electronically, usually within one or two working days. Suitable tasks include preparing trend comparisons for a buying meeting, supporting digital communication for a luxury brand, calculating channel or resale margins for a strategy team, or checking hangtag and QR-code wording against EU green-claims rules.
More Design, Hospitality & Lifestyle courses
Content updated: 07/10/2026