Digital Marketing: online course with internship agreement
Digital Marketing is an online course that teaches you to turn a business goal into a measurable digital objective. You then plan SEO and generative search, paid campaigns, content, CRM automation, conversion testing and GA4 measurement under EU rules such as GDPR and the AI Act. It is built for interns and junior marketers. 180 days, 100 % online, internship agreement included. Price: €200.
- 180 days of access
- 100 % online, at your own pace
- Level: beginner · No prior marketing experience required
- Assessment: 8 quizzes (40 questions) and a final project
- Internship agreement included
- Certificate with a verifiable QR code
- Languages: Spanish, English, French
- Price: €200
Who it is for
- Students and career changers preparing for a first internship in a marketing team
- Junior marketers who know individual channels but not how to tie them to business goals
- People working with SaaS, B2B or e-commerce products aimed at EU markets
- Staff who will run campaigns, CRM workflows or analytics alongside sales teams
What do you need to start?
Prior knowledge
- No prior marketing knowledge is needed
- Comfort with basic arithmetic such as percentages and rates, used throughout for funnel, lift and cost calculations
- Ability to read business documents in English
Software and equipment
- A computer with an internet connection
- The materials discuss Google Ads, Meta, LinkedIn and TikTok ad platforms, HubSpot, Klaviyo, Google Analytics 4 and Google Tag Manager; no software licences or ad accounts are provided
What you'll be able to do
- Derive a SMART digital objective from a business goal and check it against TAM/SAM/SOM market sizing
- Audit a page against Core Web Vitals and E-E-A-T, and separate SEO from GEO/AEO tactics
- Work a paid funnel from budget and CPC to CAC, LTV and ROAS, and judge its health
- Calculate an influencer offer's cost per engagement and decide when EU disclosure rules apply
- Build trigger-condition-action workflows, score leads with decay and design a GDPR-compliant opt-in
- Design a valid A/B test and turn its conversion lift into extra monthly conversions and revenue
- Configure GA4 key events, apply Consent Mode v2 and find the largest leak in a funnel
- Decide whether AI-generated marketing content needs labelling under Article 50 of the EU AI Act
Skills you will practise
- SMART objectives
- TAM/SAM/SOM sizing
- SEO and GEO/AEO
- Performance Max
- CAC, LTV and ROAS
- HubSpot and Klaviyo
- Lead scoring
- A/B testing
- GA4 and Tag Manager
- EU AI Act Article 50
Syllabus
- Digital Marketing Strategy for Business — Tracing a business goal to a SMART digital objective, with PESTLE, competitor and customer analysis and TAM/SAM/SOM market sizing.
- SEO and Generative Search: AI Overviews and GEO/AEO — Core Web Vitals, E-E-A-T, why AI Overviews cut clicks without changing rankings, and when to optimise for citation in AI answers.
- Paid Media: Google, Meta, LinkedIn and TikTok Ads — How ad auctions, Performance Max and programmatic bidding work, funnel maths from CPC to ROAS, platform choice and affiliate models.
- Content, Video and Influencer Marketing — Content pillars mapped to funnel stages, writing for scanning readers, short-form video, influencer costs, EU disclosure and crisis response.
- Marketing Automation and CRM (HubSpot, Klaviyo, Lead Scoring) — Shared CRM records, triggered workflows, lead scoring with decay, GDPR opt-in and Gmail/Yahoo sender authentication requirements.
- Web, UX and Conversion Optimization — Usability, mobile-first design and WCAG/EAA accessibility, valid A/B test design, conversion-lift calculation and AI-driven testing.
- Modern Analytics: GA4, Attribution and Privacy-First Measurement — GA4's event model, key events, Google Tag Manager, attribution models, Consent Mode v2, first-party data and funnel drop-off analysis.
- Generative AI in Marketing, Governance and the EU AI Act — Using generative AI for content and ads, human review against hallucination, Article 50 disclosure duties and fine calculation.
Internship agreement
With this course, an intern could support a marketing, growth, e-commerce or sales operations team: preparing campaign performance reports with CAC and ROAS, checking GA4 key events and funnel drop-off, or building and testing CRM nurture workflows. Other suitable tasks include drafting content plans by funnel stage, analysing A/B test results, monitoring social listening and reviewing AI-generated assets before publication.
The internship can run at the same time as the course, within the 180 days of access.
Frequently asked questions
What job does the Digital Marketing course prepare me for, and what does it not give me?
The Digital Marketing course prepares you for intern and junior roles in a marketing team: planning campaigns, running paid media, managing CRM workflows, testing pages and reading GA4 data. On completion you receive a certificate verifiable with a QR code. It is not an official academic qualification, and it is not a vendor certification from Google, HubSpot or any ad platform. Finding employment afterwards depends on you and the market.
What could I actually do during the internship, and who finds the company?
You find the host company yourself; the school does not assign places. Once you have one, the school issues the internship agreement and its annex, and the company signs electronically, usually within one to two working days. Typical tasks drawn from the course include building a lead-scoring model in a CRM, checking GA4 funnel drop-off, preparing a paid-campaign report with CAC and ROAS, or reviewing AI-generated content for disclosure.
Which tools, platforms and regulations does the course cover?
The course covers Google Ads including Performance Max, Meta, LinkedIn and TikTok ad platforms, HubSpot and Klaviyo for CRM and automation, Google Analytics 4, Google Tag Manager and Consent Mode v2. On the regulatory side it covers GDPR opt-in and the soft opt-in exception, Gmail and Yahoo sender requirements (SPF, DKIM, DMARC), WCAG and the European Accessibility Act, EU influencer disclosure and Article 50 of the EU AI Act.
Isn't digital marketing mainly about choosing the right channels and posting more?
No, and this is the most common mistake new marketers make. The course starts from the business problem: which customers, in which market, measured against which number. Channels such as LinkedIn posts or ads are tactics serving a measurable objective, not objectives themselves. Publishing more content without mapping each piece to a funnel stage is not a strategy either, and judging a creator by follower count alone ignores engagement and cost per engagement.
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Content updated: 07/10/2026